Performance-led growth that expands your acquisition strategy.

We use data-driven strategies that maximize engagement and conversions, driving growth that complements your strategy and unlocks new opportunities.

Cracking The Code

Segment & Audience Targeting

We make audience targeting effortless, empowering your brand to reach new heights. Our solutions simplify vertical and channel targeting, giving you the tools to connect with the right users at the right time.

Visibility & Transparency

Achieve your targeting objectives with confidence, as we prioritize clear and transparent practices that guarantee viewable impressions and provide site-level transparency throughout the process.

Boost ROI: Drive Revenue Growth

Our performance campaigns operate within a premium environment, allowing advertisers to pay solely for legitimate actions. This reduces risk and maximizes ROI by ensuring optimal engagement and minimizing fraudulent activities.

Outcome-Driven User Acquisition, Tailored for Your App

Acquire high-quality users while keeping ad spend efficient. Our system has a proven ability to engage users, mitigate risks, maximize ROI, and combat fraud. You’ll only pay for results that genuinely impact your business. Our seasoned team will expertly manage, optimize, and elevate your campaign objectives.

Read more: Why Your App Needs an MMP: Tracking, Insights, and Growth

Brand Safety for Your App Campaigns

In mobile advertising, trust is everything. Our patented compliance systems ensure your campaigns run in a fully brand-safe environment, giving you confidence that every ad supports your reputation. Focus on growth and results, while we handle the safety and transparency.

SAFEGUARD AGAINST AD FRAUD

We utilize a range of proactive security measures to protect our clients’ campaigns monitoring throughout their duration. Our system incorporates a custom fraud tool, Appsflyer 360, and a dedicated team of adtech experts who continually monitor each campaign in real-time to identify any signs of suspicious activity.

Click flooding

This type of mobile fraud involves partners sending a substantial volume of clicks from authentic devices, aiming to claim the last-click attribution before an installation takes place. By doing so, they attempt to take credit for organic users as well.

Click spam

Click fraud is a deceptive practice where a fraudster generates clicks in the background of genuine user engagement within an app, often without the user’s knowledge. This can happen when an app runs in the background or concurrently while the user is actively using the app.

Bot

Bots are rapidly proliferating and represent one of the most prevalent forms of fraud. These automated programs are designed to imitate human actions, such as app installations and engagement activities after installation. Their prevalence is a growing concern in the industry.

Form stuffing

Fraudsters take advantage of consumers who partially fill out offer forms. They use this information to simulate user interest by submitting additional forms, leading to credit for the signups while consumers receive unwanted communications without completing the forms.

Click injection

This is a sophisticated type of click fraud specific to Android devices, involves the use of malware by fraudsters to illicitly acquire installs. This malware is concealed within an app downloaded from the app store. Once installed, the malware generates a click to fraudulently claim credit for the install.

SDK spoofing

SDK spoofing refers to a type of fraud perpetrated by bots, typically in the form of concealed malware within an app. The fraudster manipulates the click, install, or engagement process to wrongfully claim attribution from the app containing the hidden malware.